Not all streaming platforms are the same. Understanding where your music goes—and how each service works—can help you tailor your strategy, pitch your tracks, and grow your fanbase more effectively.

Step 1: Know the Major Players

The top streaming services include Spotify, Apple Music, YouTube Music, Amazon Music, TIDAL, Deezer, and Pandora.

Quick Comparison:
• Spotify: Great editorial playlists, massive user base
• Apple Music: Higher payouts, strong editorial presence
• YouTube Music: Great for visual/audio crossover
• TIDAL: High-fidelity audio, artist-focused payouts

Step 2: Understand Distribution Reach

When you release through a distributor (like DistroKid or TuneCore), your music is typically sent to 150+ platforms automatically. But not all distributors include every platform—double check their delivery list.

Tip: Choose a distributor that covers all major DSPs (Digital Service Providers) important to your audience.

Step 3: Explore Platform-Specific Tools

Some streaming platforms offer exclusive artist tools, including profile customization, audience analytics, and promotional access.

Recommended Tools:
• Spotify for Artists
• Apple Music for Artists
• YouTube for Artists

Step 4: Compare Payout Rates

Not all streams pay the same. Some platforms prioritize quantity, while others focus on quality audio and direct artist support.

Average Per-Stream Rates (subject to change):
• Spotify: ~$0.003–$0.005
• Apple Music: ~$0.007–$0.01
• TIDAL: ~$0.012
• YouTube Music: ~$0.0006–$0.001

Step 5: Focus on Strategy, Not Just Uploads

Think beyond just getting your music out there. Where is your target audience listening? Which platforms support your genre or message best? Align your efforts with the places your fans already are.

Final Thought:
Knowing how each platform functions gives you a serious edge in the streaming game. Don’t just upload everywhere—*understand where you’re most likely to grow.*

“Right place. Right platform. Right fans.”

References & Resources:
• Digital Music News
• Spotify for Artists
• Apple Music for Artists
• LANDR Blog on Streaming Payouts