Your voice is more than sound—it's your message, image, and story. This blog helps you define your personal mission and communicate it through every song, photo, and post.
Topics We’ll Cover:
artist mission, storytelling, core values, tone & voice.
Key References:
• Tunecore Blog: tunecore.com/blog
• Symphonic Distribution: blog.symphonicdistribution.com
Your visuals are the first impression. This guide walks you through picking colors, fonts, imagery, and logo styles that reflect your music and stand out online.
Topics We’ll Cover:
logo design, color theory, visual branding consistency.
Key References:
• Canva Design School: designschool.canva.com
• 99Designs Music Branding Tips: 99designs.com
Learn how to write a compelling artist bio and pitch that grabs attention—whether you’re emailing curators, pitching to blogs, or talking to new fans.
Topics We’ll Cover:
short vs long bio, storytelling, media kits, pitching strategy.
Key References:
• Sonicbids: blog.sonicbids.com
• DIY Musician: blog.cdbaby.com
Socials are your direct line to fans. This blog shows you how to stay authentic while growing your online footprint across major platforms.
Topics We’ll Cover:
content planning, platform strategy, engagement tips.
Key References:
• Hootsuite Blog: blog.hootsuite.com
• Later: later.com/blog
A consistent brand builds trust. This post helps you align your message, visuals, and tone across platforms to create a cohesive artist identity.
Topics We’ll Cover:
tone, posting cadence, cross-platform branding.
Key References:
• HubSpot Blog: blog.hubspot.com
• The Branding Journal: thebrandingjournal.com
You can’t reach everyone—and you shouldn’t try to. Discover how to pinpoint your core audience and tailor your branding to speak directly to them.
Topics We’ll Cover:
niche markets, demographics, psychographics, fan personas.
Key References:
• Indie Music Academy: indiemusicacademy.com
• ReverbNation Blog: blog.reverbnation.com
Your merch is more than gear—it’s a walking billboard. Learn how to align your clothing and product designs with your brand aesthetic and audience appeal.
Topics We’ll Cover:
apparel design, product alignment, fan engagement.
Key References:
• Printful Blog: printful.com/blog
• Merch Cat: merchcat.com/blog
Great branding is great storytelling. This blog shows you how to build your identity around a core story that fans connect to on a personal level.
Topics We’ll Cover:
artist journey, content arcs, brand mission.
Key References:
• StoryBrand: mystorybrand.com
• Indiepreneur: blog.indiepreneur.io
Evolving? Rebranding doesn’t mean starting over. Learn how to keep your loyal fans while updating your look, tone, or genre to reflect your growth.
Topics We’ll Cover:
rebranding strategy, audience communication, transition tools.
Key References:
• Later: later.com/blog/rebranding
• Brandfolder: brandfolder.com/resources
Your brand isn’t just digital—it’s how you show up on stage, in interviews, and real life. Learn how to extend your identity across both your online and in-person presence.
Topics We’ll Cover:
live presence, community engagement, cross-channel branding.
Key References:
• Sonicbids: blog.sonicbids.com
• Music Ally: musically.com