Getting featured in blogs, playlists, or press outlets can jumpstart your exposure—but only if your pitch lands. Many indie artists fail to get responses because their emails sound unprofessional or generic. This guide gives you a proven email structure, common mistakes to avoid, and ways to follow up without being annoying.

Step 1: Create a Press-Ready Pitch

Your pitch should be personalized and contain these core elements:

• Short, clear subject line (e.g., "Debut Single: [Your Song Title] - For Review")
• Greeting with the blogger’s or editor’s name
• 2–3 sentence introduction with your artist name, genre, and key info
• What you’re asking for (song review, feature, playlist add, etc.)
• Short story behind your track or release
• Press links: streaming link, bio one-sheet, artist photo, socials
• Thank you and a polite sign-off

Step 2: Use the Email Template

Here’s a customizable outreach email you can tweak for each press target:

Subject: [Track Title] - New Release from [Artist Name] (Genre) - For Your Consideration

Hi [Blogger Name],

I’m [Your Name], a [Genre] artist from [Location]. I just released a new track called “[Track Name]” and would be honored if you’d consider it for a feature or review. It’s a [brief description: vibe, story, or emotional angle].

I’ve attached a press kit with a streaming link, bio, photo, and contact details. Let me know if you'd like anything else!

Thanks so much for your time—hope the track connects with you.

Best,
[Your Name]
[Email Address]
[Phone (Optional)]
[Social Handles / Website]

Step 3: Follow Up (Without Being Spammy)

If you don’t hear back after 5–7 days, it’s okay to send one follow-up. Keep it polite and simple:

Sample Follow-Up:
“Hey [Name], just checking in to see if you had a chance to listen to [Track Name]. Totally understand if it’s not the right fit—just wanted to follow up. Thanks again for your time!”

Pro Tips for Better Results

• Always research the outlet before pitching
• Personalize your emails—don’t copy-paste blindly
• Don’t send MP3s as attachments; use streaming links (Spotify, SoundCloud, etc.)
• Create an EPK (electronic press kit) and link it clearly

Final Thought:
Getting press coverage is all about connection. Respect the editor’s time, offer value, and be authentic in your approach.

“You’re not just pitching music—you’re inviting someone into your story.”

References & Resources:
• Hypebot
• Indie Music Academy
• How to Build a Good EPK (Sonicbids)